Performance tech is being used by sports teams, this isn't news. But can you build a successful business from it?
Whoop do some live biometrics at events. And F1 have the power to - through sensors in gloves - but they don't want to arm the competition with potentially helpful information.
Whoop do some live biometrics at events. And F1 have the power to - through sensors in gloves - but they don't want to arm the competition with potentially helpful information.